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The Huichol culture is one of the few that has remained pure to its roots since before the Spanish conquest of Mexico. It is a nation not only pure in race, but also in spirituality. The Huichol people like to create offerings, shields and arrows to narrate the story of the creation of the world and the universe.

The Huichol region is located mainly in the western Sierra Madre mountain range, in the states of Jalisco, Nayarit and Zacatecas.

Divided into large communities, each of which is independent, they have their own civil and religious leaders. Towns are headed by a goveneror, called a Totohuani. The Maraakates--or singers--are the ones who preserve and pass on the community traditions.



The man's traditional garb consists of a huerruri, or long white cotton pants, which are embroidered in cross-stitch around the lower part with symbolic designs. The kamirra, or kutuni, is the long shirt. Open at the sides, it is held closed with a wide, heavy wool belt. On the belt are various embroidered pouches, which are called kuihuame or huaikuri. They hold nothing, and are simply for adornment. The hat, called a rupurero, is made of palm leaves and decorated with small beads, feathers, flowers or spines.

The woman's dress is simpler, consisting of a waist-length blouse--called a kutuni--and a skirt with embroidery work on the bottom (ihui). The head is covered with a white cotton cloth, known as a ricuri, which is also beautifully embroidered.


The traditional embellishments of Huichol clothing a varied and represent magical symbols from the past. Many designs are based in nature--eagles, deers, snakes, water (which is shown as an eight-petal flower), and more.